Privacy Policy
This policy explains how Patients First collects and uses personal information when you use our website or subscribe for updates.
Last updated: 23 January 2026
Who we are
Patients First (“we”, “us”, “our”) is building a platform to help people make more informed choices about private healthcare.
If you have questions about this policy, contact us at: hello@patients-first.co.uk
What information we collect
- Mailing list sign-up: name and email address (and your marketing consent selection).
- Website usage: basic technical logs that help keep the site secure and running (for example, your browser type and IP address in server logs).
We do not intentionally collect special category data (such as health information) via this website.
How we use your information
- To send you updates you asked for (for example, launch announcements and relevant product updates).
- To manage subscriptions, including confirming sign-ups and handling unsubscribes.
- To maintain the security and performance of the website.
Lawful basis for processing
For marketing emails, we rely on consent. You can withdraw consent at any time by using the unsubscribe link in any email.
For basic website operation and security logs, we rely on legitimate interests (keeping the service secure and reliable).
Email marketing and Mailchimp
We use Mailchimp to manage subscriptions and send emails. When you subscribe, the information you provide is transferred to Mailchimp for processing.
Mailchimp may process data outside the UK. Appropriate safeguards may be used for international transfers depending on Mailchimp’s configuration and terms.
How long we keep your information
If you subscribe, we keep your details until you unsubscribe, or until we no longer need the list.
Basic server logs may be retained for a limited period for security and troubleshooting.
Your rights
Depending on your circumstances, you may have rights to access, correct, delete, or restrict how your personal information is used, and to object to certain processing.
To exercise your rights, contact: hello@patients-first.co.uk
Cookies
This site does not intentionally use advertising cookies. However, embedded services (such as Mailchimp) may set cookies or use similar technologies.
If we add analytics or tracking in future, we will update this policy and, where required, provide a cookie notice.
Google Analytics
We use Google Analytics to understand how visitors use our website. This data is anonymised and used solely to improve the site. No personally identifiable information is collected.
If we add analytics or tracking in future, we will update this policy and, where required, provide a cookie notice.
Changes to this policy
We may update this policy as the platform evolves. We’ll update the “Last updated” date at the top of this page.