What it’s About
Helping patients make clearer choices in private healthcare
Patients First is being built to address a simple but serious problem: patients are expected to make complex healthcare decisions without the information or support they deserve.
We believe patients should be empowered, informed, and in control — especially when choosing private care.
Why Patients First exists
Private healthcare can be the right choice for many people — but the process of comparing options and moving forward often feels harder than it should.
The experience today
- Information is fragmented and difficult to compare
- Pricing and pathways can feel unclear
- Patients may feel pressure to decide quickly
- It’s easy to feel overwhelmed when you’re already anxious
What we believe should happen
- Patients can compare options nationally, not just locally
- Decisions are supported by clear information in plain English
- Journeys are designed around patients, not processes
- Feedback drives improvement and accountability
How Patients First works
Patients First supports patients through the key stages of choosing and accessing private care. We’re launching in phases, but the journey is designed as one joined-up experience.
-
Awareness
Helping you understand your options and what to do next.
-
Access
Making it easier to engage with providers and clinicians.
-
Engagement
Supporting the right information exchange at the right time.
-
Pre-qualification
Helping patients become “operation-ready” with fewer avoidable delays.
-
Handover
A smoother transition into care once a decision is made.
-
Feedback
Capturing patient experience in a way that can drive real improvement.
Some of these features will be introduced progressively as we validate what patients and clinicians find most useful.
Why feedback matters
Patient experience should be visible, measurable, and learnable. Structured feedback helps patients make better decisions and helps services improve over time.
For patients
Greater confidence, clearer expectations, and better choices.
For providers
Actionable insight to improve pathways, communication, and experience.
For the wider system
Transparency that supports learning and long-term improvement.
Who Patients First is for
Patients First is designed for people who want clarity, confidence, and choice when considering private care.
Patients and families
- People exploring self-pay treatment
- Families supporting loved ones
- Anyone facing long waits and wanting alternatives
- People who want clear information before deciding
Clinicians and providers
- Providers who value better patient experiences
- Clinicians who want smoother pathways
- Teams who want insight into what patients actually experience
- Organisations committed to transparency and improvement
What Patients First is not
Trust matters. So it helps to be clear about what we are not building.
Not an insurer or broker
We are not here to sell insurance products or steer patients towards specific commercial outcomes.
Not a lead-selling directory
Patients First is not a “pay-to-win” directory driven by advertising spend. Our role is to support informed patient choice.
Patients First is built around patient centricity, transparency, and integrity — by design.
Help shape Patients First
We’re building in phases and listening carefully. If you’d like updates — or want to help shape what we build next — join the mailing list.