Patients First
Putting patients in control of private healthcare
Compare private healthcare options nationally, transparently, and on your terms - without pressure, confusion, or hidden agendas.
Building in public. Join the mailing list to follow progress and help shape a better patient experience.
Why choosing private care feels so difficult
When you need treatment, you should be able to make an informed decision quickly and confidently. Too often, patients are left guessing.
What patients tell us
- “I don’t know how to compare my options.”
- “It’s too expensive - or at least I think it is.”
- “I don’t know where to start.”
- “I don’t want to wait.”
What this causes
- Uncertainty and delayed decisions
- Difficulty comparing providers beyond your local area
- Limited transparency on pathways and costs
- A fragmented experience when you need clarity
What Patients First does
Patients First is a patient-centric platform designed to help you understand your options, compare care nationally, and move forward with confidence.
Compare options
See your choices clearly, with a whole-market view - so you can decide what’s right for you and your family.
Access care
A guided journey that supports you from first search through to next steps, without feeling rushed.
Be “operation-ready”
Support through the pathway so patients can be handed over ready for treatment, reducing friction and delay.
A guided journey - step by step
Patients First supports patients through the key stages of choosing and accessing private care.
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Awareness
Understand your choices and what to do next.
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Access
Make it easier to engage with providers and clinicians.
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Engagement
Move forward with the right information exchanged at the right time.
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Pre-qualification
Support towards being ready for treatment, with fewer avoidable delays.
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Handover
A smoother transition into care once a decision is made.
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Feedback
Patient experience is captured to improve services and transparency over time.
Note: Patients First is launching in phases. Some features will be introduced progressively.
Why this matters now
More people are exploring self-pay options as NHS waiting lists grow - but the information patients need to make confident choices has not kept pace.
For patients
- Clarity on options
- Greater confidence when deciding
- Less uncertainty and wasted time
For providers
- Better patient experience
- More “operation-ready” pathways
- Insights to improve services over time
Built around patients - not sales
Our principles are simple: patient centricity, transparency, and integrity.
Patient centricity
Your needs come first - always.
Transparency & integrity
Clear information, no hidden influence, and a focus on informed choice.
Data-driven improvement
Structured feedback helps drive better experiences and better decisions.
Independence by design
We support patients to choose confidently - we do not push outcomes.
Follow the launch
Join the Patients First mailing list for updates. No spam - just progress, milestones, and opportunities to provide feedback.